Retail vs cost basis

This calculator follows the convention that markup percent is applied to your cost—not to the selling price. That matches many wholesale worksheets: you cover landed cost, labor, materials, then add a percentage to set list price before discounts or promotions.

Markup vs margin

Markup % answers “how much did I tack on versus what I paid?” Margin % answers “what share of what the customer pays is profit?” Flip through the Discount and Tax tools in Related when you quote a sticker price net of allowances.

Frequently asked questions

How do you calculate markup percentage?

Dollar markup divided by cost, times 100. Use the “Find Markup %” tab when cost and realized selling price are both known.

How do you get selling price from cost and markup?

Multiply cost by one plus the markup fraction: cost × (1 + markup%/100).

Is markup the same as margin?

Same profit dollars, different denominator—cost versus selling price—so report both carefully to finance stakeholders.

How do I find cost from selling price and markup?

Divide price by (1 + markup%/100). The “Find Cost” tab performs that reversal when you negotiated a shelf price policy first.

Is my pricing data sent to Toolsle?

No—everything stays in your browser.